It’s happened to many of us. It’s probably even happened to you. You plan the perfect vacation. Reservations are made, oftentimes paid in advance to save a few dollars. You stop to fill up en route to the next scheduled stop on your itinerary and happen across a local who tells you about the most amazing attraction the area has to offer.
“I never heard about that,” you respond, “and I spent hours online researching this area.”
“Oh, I’m sorry,” says the local. “They don’t have a website.”
Sadly, you have no time to spare. The great attraction will have to wait for your next trip, that is if you make it back to this town. If only you’d known about it. If only there had been a website…
Spin this scenario around to the local’s point of view. What hidden secrets are locked within your community that an area tourism website could unveil for all the world to see? What does your town have that, if promoted properly, could draw virtual vacationers to make your community the destination instead of the dinner stop?
Suggested items to place in your community’s tourism website include: